Several
companies would’ve probably thought of presenting Daily Deals utilizing
services such as Anything, Mydeals or Lancoupon. Maybe many businesses already
tried it? Before agreeing to put up a deal like that, just go through this
article on daily deals. Why do customers use daily deals? And how?
In many
surveys conducted to approximately 1500 Sri Lankan Adults to find out what they
think and behave when they hear about daily deals, the research discovered
shows that the word-of-mouth made the greatest impact to make a daily deal successful.
If a deal is really good and a person does not buy it, he will surely share it
with others. Personal recommendation brings ups sales of deals, mainly in the
case of females.
The survey
revealed positive news for local traders. More than 40% of the people were
likely to purchase a daily deal presented by a local business against a
national corporation. When deals are presented by an unheard and small
business, a friends’ approval usually helps.
The greater
part of people who have subscribed for a daily deal service mostly purchased a
minimum of one daily deal in four months and 30% purchased four deals or more.
A drawback
of the daily deals is that only a few customers will return to purchase another
deal. Searching for loyal and new buyers is the main reason for running great deals. 38% of the customers in
this survey approved this fact. “When I like what I’m getting in a daily deal, I’ll
obviously become a loyal user”, stated one person involved in the survey. That
also means that nearly 60% did not agree, and they are not likely become part
of your long-term customers. These deals can easily get the attention of
bargain-hunters who will just grab all the free and very cheap stuff, and never
turn back. A main task would be to discover the right deal and build up build
up loyalty in the business.
Daily Deals are most likely to be shared on
social media rather than email. Some categories such as: Restaurant and
Entertainment deals are mostly shared with family and friends.
When taking
into consideration offering special deals,
you need to make sure that you can cope up with demand if your deal becomes a
big hit. Calculate the numbers carefully and keep in mind your capacity. If
this leads to extra wage cost and more space or maybe don’t have sufficient
cash flow to wait payments from the deal, your deal could be a failure. One
needs to be very alert when getting into specialdeals in sri lanka.
