Saturday, June 20, 2009

Price is matter for online shopping.

When we buying online, we always think, whether we get the right price . Internet shopping is like so many competitors under one roof. No any switching cost to search from another supplier. So having great price for your products is most important thing in online business. There are few tactics you can use to show that you have great price for your products.


01. Try slash through pricing

02. Use free shipping/delivery ( this is use by many companies online)

03. Add a limited time offers

04. Show comparisons to competitors

05. Show good, better, and best options.

06. Don’t give offers to all the products. Give few offers among big range.




Wednesday, May 20, 2009

How you improve your conversion instantly?

Conversion means, your web site, your product or service can meet the your customer expectations or customer needs. To satisfy your all customers need may be impossible, but as far as you can you have to meet the customer expectation, otherwise your business will die day by day.
Therefore , all the marketing gurus always emphasis about understanding about customer needs. When any visitor come to your site, can they find what they are looking for? When we drive visitors through search engine , we target specific key words terms that how customers search the product or service, May be they directly type about your web site name, product name or the benefits that can get from your product. If we can give most relevant page them to find what they search, you may win the visitor and if he satisfy with your product, he may be a repeat visitor to your web site. Below are some suggestions to improve your web site conversion
01. Give high prominence for fast moving Items. All the customers may not aware about it. But when they see it, there may be impulse buying
02. Match the lading pages to your campaigns, drive visitors to most relevant page
03. Tune your internal search engine to match top search terms as well as very niche terms that may your customer search.
04. Test your categories, navigation, pages with your customers, they are the best people to test. Most loyal customers will always willing to give their ideas.
05. Try cross selling, you can add related items to products reviews, look at Amazon. They do this in best way.
06. Smooth navigation is must. Add relevant, topically based shopping navigation.
07. Ensure interactivity is in each pages to bring visitors through pages.
08. Display large photos of your products, this the online merchandising. When visitor see more detail about the product, it is easy to get fast decision.
09. Show the products in action
10. Give the more prominence the key benefits of the products
11. Look at the headings of each products. It is one way to get quick attention from the visitors.
12. Do not Display large paragraphs for product information, short and sweet way is best, but ensure most important information are available

Friday, May 1, 2009

Top 10 - The Most Famous Night Clubs in the World

For those who are tired of the nightclubs in their city, this version of international discos and clubs is a reliable one! However, you have to pay attention to prices, as they can be much higher than prices in your native town! For those who are not bothered by high prices, here is a top 10 list of the hottest nightclubs in the world:

The tenth in this top is the nightclub Cocoon Club in Frankfurt, Germany. Those who want an unforgettable nightlife are invited to Cocoon Club, where they will discover high quality music in a dream like setting.

The nightclub Skye in Sao Paulo occupies the ninth position in the top. What will you discover here? It is a stylish club, at the last floor of the tallest hotel in the city. You can feel as close as never to the Brazilian sky enjoying the time of your life!

On the eighth position, you can discover the alert rhythm of Spanish people, having fun in a famous Spanish club. La Fira in Barcelona is the perfect place for those who enjoy high quality live concerts. The club La Fira will exceed a lot the expectations of many young people, taking into consideration that having fun in a museum is not an everyday event.

The seventh position in the top belongs to the disco called Le Batofar in Paris. Once you have arrived there, you will definitely be impressed by the lights and the modern electronic music. If you have not discovered yet what water fun means, Le Batofar will invite you to feel the river Seine under your feet, in amazing rhythms!

The nightclub on the sixth position invites young people willing to have fun to Switzerland, where Chlosterli is the ideal place for those who adore the rhythms of the music in an old room, with contemporary interior design.

Guacara Taina occupies the fifth position in the list of the most popular nightclubs in the world. Located in Santo Domingo in the Dominican Republic, Guacara Taina is actually a cave and it is one of the oldest clubs in the world. The intimacy of the setting, located at several meters underground, offers great fun to anybody!

The fourth position is occupied by the Aquarium Club in London. Apart from the moments of fun it offers, you can also enjoy special cocktails, Jacuzzi, and a huge dancing rink.

The third position belongs to a disco in London as well, where you can feel great in a cozy atmosphere. Miniscule of Sound is a nightclub for couples or for those who love intimacy, in the real sense of the term.

Halikarnas is the name of the nightclub that occupies the second position in the top of the best stylish nightclubs in the world. Halikarnas (Turkey) is the only club in the world set up in the Roman style, where the party takes place in the open and fresh air invites you to have more fun.

The first place is occupied by Privilege in Ibiza, the largest nightclub in the world. Those who really want to discover what nightlife means are invited in Privilege to discover the latest trends in the electronic, trance and house music area.

Thursday, March 5, 2009

Do you do accidental marketing to your web site?

I have seen some people is more excited about new technology that allows us to perform miracles and track the results of what miracles offer with various metrics. After using those miracles and metrics and all, if you could nothing to add your traffic level or conversion, what’s wrong with your new technology miracles you used or something wrong with your planning process? After all, do you this that all the tools you used is useless ? I think nothing wrong with the tools, but the planning process you follow.
Did you think that what will customers perceive as valuable enough to pay for you and why you can provide it better than competitors. E – marketers are trained to develop their natural abilities and hone their skills. Persuading people to take action is both an art and a science requiring lots of smart planning by professionals trained in the nitty-gritty of marketing and in correctly how marketing needs to be done to support sales.
Try to know whether you practice add hock marketing to your business.

Give honest answers to below questions
1. What came to first your mind, when you think about your business? Your product or service or the there is a need in the market that you can fulfill
2.  Who are your customers?
3.  What they really need?
4.  What benefits of your product or service offer to the customers’ real need?
5.  Why customers should buy your products? Uniqueness
6. What are the other options that customer s have other than buying your products ?
7.  How customers take a decision to buy a product like yours?
8.  What does your customer need to know before buy your products?
9.  How you customers perceive about your product, your company with compared to the competitors
10. What is the buying process that customer should follow to buy your products
11. What is the value that your product offers to your customer?
12. What will say your customer as recommendation to your product or service?

If you are unable to give quick and clear answers to above all questions, that I can say, you are doing add hock marketing or accidental marketing to your business. There are other few ways that we can say we do practice accidental marketing. If you put more effort on discussing how things look that what they convey. If you put more effort on tracking metrics than understanding what they really show of customer behavior. Further if you always looking for and implementing latest technical tactics than what really help tom improve your customer experience and web site and if you always focus on attracting new customers as much as you can than thinking to retain your existing customer, you do accidental marketing in you business. My advice is to stop everything for a moment and plan your work well, otherwise sooner you will face the disaster situation

Wednesday, February 25, 2009

Do you have a web site and are you getting enough Revenue?

Just having web site is in wan without any income. Therefore millions of web sites today focus on the area of revenue generation from their web site, already some people in very mature stage while still some are trying to finding ways to earn money through their web site. Therefore, thought to write something helpful for beginners.

As everyone know there are three fundamental ways to increase web sites’ revenue

  1. By increasing traffic
  2. By increasing Web Merchandising
  3. By increasing Conversion rate


Increase traffic

Traffic means visitors to the web site. The theory behind the increase traffic means, when we increase traffic, more will buy the product or service we sell. There are several ways we can increase traffic by spending money and without spending money. Advertising ( PPC ads, banner Ads, Content ads etc) Search engine Positioning , in other words listing in natural results in search engines ( search engine optimization) ,public relation campaigns, viral marketing activities ( today mostly used in social media sites) and various loyalty programs to return the customers. Most of the companies use combination of tactics to increase their traffic as much as possible, then revenue will increase.

Increase web Merchandising

This is the way to encourage customers to buy more or spend on more items at once, Package selling, cross selling, up selling techniques comes under this. Per customer spending need to high here. Some web sites offer extra services at discounted rates, then customer will spend for both product and the service and both party gain the benefit. Some create ads ( just the wording ) itself motivate visitors to become customers and spend more money on one site. Some web site keep very low margin and give the products or service at low price, then customers tend to spend more with them and they may become repeat customers as well

Increase the conversion rate

This is the area, should have more focus. Coz small changes in selling process without single spending, will increase revenue dramatically. If you have better understanding of your customers and their needs and what you sell, you can do this well. There are several ways I can noted here,

i. Remove unnecessary content on your site – visitors may come to you site with definite intention and not to go through all things you have. So make it easy to find what customers seek. Over estimating phrases or paragraphs are useless other than the benefits that customer can enjoy.

ii. Remove unnecessary steps in check out process – As I explain above point, customer wants to finish his work as soon as possible and want to focus on what he needs, most of web sites I have noted, they want to show all things they have to all to visitors come to site. It is not the wise way of check out process. Maximum three steps are good.

iii. Ensure navigation funnel is more clear. Don’t assume, your customers know your site as you know it, they know very less about your site and they want to navigate the pages they need very quickly. There is no human interaction to show the correct path to visit by customer. So you should facilitate the best navigation funnel to your customers to get the conversion rate as you wish

iv. Be transparent to your customer – display your privacy and guarantees well, then visitors may believe you, when you try to cheat your customer, long term you will lose lot, coz they never return to you.

Therefore when you think to increase your web site revenue, concentrate on all three aspects, you need more visitors and they should spend more money with you and then you will have better conversion rate. If your conversion rate is below 1.5%, you have to focus on your site arrangement, not to increase more traffic, it means you won’t offer what customer seeks. If you focus on all three aspects, and continue on improvements in all three areas, you will have good foundation to your web business and long term you can enjoy the benefits.

Thursday, February 19, 2009

Cheap / Budget London Hotels for everyone

I know, everyone in this world is like to visit London at least once in life time. London is such an impprtant Tourist dstination. It is crowded with millions of visitors every year. Therefore, I thought have a note about London Hotels which needs everyong planning to london. As I always writing, No need to go for supper luxuries hotel in London as well, There are 3-2-3 star Hotels in London are facilitating most of basic features we expect and some more as well.
if you staying in remote areas, definitly you can get low rate hotels, even 4 star hotels may afford by gudget traveler.This is one way of saving money for your trip.
Some Hotels I noted as Budget/cheap/ Low rates Hotels in London

Alexandra Hotel
Garden View Hotel
Central Park Hotel
Days Inn North Hotel
Chrysos Hotel
Bayswater Inn
Prince William Hotel
Royal Norfolk Hotel
Apollo Hotel
Gresham Hotel
The Wedgewood Hotel
Rose Court (Marble Arch)
Ambassadors Hotel
Huttons Hotel
Lily Hotel