Do you do accidental marketing to your web site?

I have seen some people is more excited about new technology that allows us to perform miracles and track the results of what miracles offer with various metrics. After using those miracles and metrics and all, if you could nothing to add your traffic level or conversion, what’s wrong with your new technology miracles you used or something wrong with your planning process? After all, do you this that all the tools you used is useless ? I think nothing wrong with the tools, but the planning process you follow.

Did you think that what will customers perceive as valuable enough to pay for you and why you can provide it better than competitors. E – marketers are trained to develop their natural abilities and hone their skills. Persuading people to take action is both an art and a science requiring lots of smart planning by professionals trained in the nitty-gritty of marketing and in correctly how marketing needs to be done to support sales.

Try to know whether you practice add hock marketing to your business.

Give honest answers to below questions
1. What came to first your mind, when you think about your business? Your product or service or the there is a need in the market that you can fulfill

2.  Who are your customers?

3.  What they really need?

4.  What benefits of your product or service offer to the customers’ real need?

5.  Why customers should buy your products? Uniqueness

6. What are the other options that customer s have other than buying your products ?

7.  How customers take a decision to buy a product like yours?
8.  What does your customer need to know before buy your products?
9.  How you customers perceive about your product, your company with compared to the competitors
10. What is the buying process that customer should follow to buy your products
11. What is the value that your product offers to your customer?
12. What will say your customer as recommendation to your product or service?

If you are unable to give quick and clear answers to above all questions, that I can say, you are doing add hock marketing or accidental marketing to your business. There are other few ways that we can say we do practice accidental marketing. If you put more effort on discussing how things look that what they convey. If you put more effort on tracking metrics than understanding what they really show of customer behavior. Further if you always looking for and implementing latest technical tactics than what really help tom improve your customer experience and web site and if you always focus on attracting new customers as much as you can than thinking to retain your existing customer, you do accidental marketing in you business. My advice is to stop everything for a moment and plan your work well, otherwise sooner you will face the disaster situation