Conversion means, your web site, your product or service can meet the your customer expectations or customer needs. To satisfy your all customers need may be impossible, but as far as you can you have to meet the customer expectation, otherwise your business will die day by day.
Therefore , all the marketing gurus always emphasis about understanding about customer needs. When any visitor come to your site, can they find what they are looking for? When we drive visitors through search engine , we target specific key words terms that how customers search the product or service, May be they directly type about your web site name, product name or the benefits that can get from your product. If we can give most relevant page them to find what they search, you may win the visitor and if he satisfy with your product, he may be a repeat visitor to your web site. Below are some suggestions to improve your web site conversion
01. Give high prominence for fast moving Items. All the customers may not aware about it. But when they see it, there may be impulse buying
02. Match the lading pages to your campaigns, drive visitors to most relevant page
03. Tune your internal search engine to match top search terms as well as very niche terms that may your customer search.
04. Test your categories, navigation, pages with your customers, they are the best people to test. Most loyal customers will always willing to give their ideas.
05. Try cross selling, you can add related items to products reviews, look at Amazon. They do this in best way.
06. Smooth navigation is must. Add relevant, topically based shopping navigation.
07. Ensure interactivity is in each pages to bring visitors through pages.
08. Display large photos of your products, this the online merchandising. When visitor see more detail about the product, it is easy to get fast decision.
09. Show the products in action
10. Give the more prominence the key benefits of the products
11. Look at the headings of each products. It is one way to get quick attention from the visitors.
12. Do not Display large paragraphs for product information, short and sweet way is best, but ensure most important information are available
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