Monday, December 29, 2008

Good Hotels in New York

Big apple city in the world, New yourk City is always busy. because it is the central place in USA for business, finance, culture even entertainment. Some people says to new yourk city as " they city that never sleep" Manhattan is the most busest city which include many government places where people works. many people come out side the city for many matters, business, entertainment etc.

Hotel accomodation is very improtant and have to match with the city prestige. As everyone knows, new york hotels are very expensive with compared to hotels in other popular cities like London. Most of hotels offers various kinds of ambience, whether old elegance, modern or original. There are many options to select according to personal wish.
Here some good hotels in New york city which I can recommend for anyone who plan to visit new york

The Peninsula New York Hotel
The Carlyle, a Rosewood Hotel
The Trump International Hotel Tower
Mandarin Oriental, New York
Affinia Manhattan
Hotel Mela
Park Central
Aka Times Square
Washington Jefferson Hotel
Paramount
Dylan 4star
Ameritania Hotel
Omni Berkshire
Grant Hotel
Iroquois Hotel
The Muse
Skyline Hotel
Dream Hotel
Paramount
Salisbury Hotel
Roosevelt
Ritz Carlton Central Park
Hudson Hotel
Pennsylvania Hotel
New York Inn
Regency Inn And Suites
Paramount Hotel

Monday, October 27, 2008

How to Compare Discount Hotels in Majorca

Everyday thousands and thousands travelers come to Majorca and everyone who come to Majorca may not stay at luxury 5 star hotel or a Apartment. It is not the necessary need as well, If you have small budget for this time trip to Majorca, stay at a budget Hotel in Majorca, still you can enjoy Majorca trip to maximum

How we find discount Hotels in Majorca? It is not very difficult task now. Any one in the world can find a discount hotels through Internet now. No need to contact any local travel agent or agent from Majorca. We can do it from our home PC or from office PC. No need to spend hours and hours to find discount Hotels in Majorca. There are numerous Hotels sites who sell Majorca hotels can be found on Internet, if you search on google typing discount Hotels in Majorca.
One easy way to compare these web site is, first search web sites who have separate category or area to get discounts hotels list, Then you can filter out discount hotels from expensive Hotels. Then we can compare prices, room amenities and hotels facilities from each hotels in Discount hotels list. after that you have to compare with your requirements and matching hotels to meet your budget with maximum benefits. This is most efficient way to find budget hotels, some popular Hotels web sites now do it for you.

if you are unable to find web sites which shows discounts hotel categories. compare from their total hotel base in Majorca for your needed dates, then real price for hotel will appear on each web sites. most of hotel sites give the option to sort the results by price. then lowest hotels can be filtered out. then you can compare hotels facilities with your budget and other requirements.
If you have a small budget to Majorca this time, another way to enjoy your Majorca trip is, select the traveling date at low season, then hotel prices are very less than peak time, then you can stay and 3 - star hotel at very low budget. It means, get luxury hotel as discounted hotel.
If you find something to fit your budget, better to reserve it soon, no need to call the Hotel, Just book though online, sometimes you will get special deals

Thursday, October 9, 2008

Benidorm Apartments - Good option to stay in benidorm

Benidorm is one of prefered destination in Spain. Lovely beaches, spain culture will thril the hloiday. Shops, restaurants and street walkings are local and modern mix now. Some people says Benidorm as Manhattan in Spain. Coz It would would be able to offer convenient and substantial accommodation spots. When we think about accommodation options for Benidorm trips, there are several options can be considered, Hotels, Motels, Hostals, Apartments and Villas are some options we can considere.

Apartment is best option is you go with family or friends ( groups), coz we can spend time as our own.
There are enough spaces for living and dinning, small happening party can arrange every nigh and evening. We dont need about the prices of apratments, There are many apartments starting from budget end to luxury apratments. There are one bed room apartment suit for couples and some room spaces enough for five people even. If you looking for more facilities you have to go high price apartment, otherwise can manage with avarage apartment to enjoy the Bendorm trip.

There is another option to go for a apartment complex, this is more available in Benidorm. Then some more facilities available for common use such as swimming pools and Jacuzzis on offer for the use of all inhabitants in a complex Kitchenettes are widely available in many apartments; however one should also note that there are many apartment complexes that offer restaurants and dining terraces as well.
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List of Apartments in Benidorm

San Francisco
Luxmar Apartments
Apartments Picasso
Mariscal Iii
Carlos I
Apartgolf Bonalba
Vacanza 2
Gemelos Xv
Eurotennis
Coblanca 29
Apartments Vacanza Complex
Estudios Benidorm
Mariscal V
Apartments Mariscal Vii
Santa Margarita
Apartments Ribera
Halley 2 Key
Playamar
Levante Lux
Paraiso Centro
Apartments La Caseta
Vistamar Apartments
Apartments Torre Belroy
Don Miguel
Groenlandia
Les Dunes Suites
Apartments Gemelos Ii-Iv
Apartments Don Gregorio
Belroy Hotel
Veracruz
Alpha
Apartments Carlos V
Trinisol 2
Gemelos Xii
Apartamentos Avenida
Buenavista
Picasso 2 Star
Torre Ipanema
Don Salva
Groenlandia
Aparthotel Magic Monika Holidays
Las Torres
El Faro
Apartments Primavera Park
Apartments Marc
Apartments Don Cesar
Apartments Playa Mar
Apartments Estocolmo
Kennedy 1 Y 2
Rh Estudios Sol
Palm Court
Apartments Europa Center
Apartments Loixmar
Apartments Acuarium Ii
Apartments San Diego
Apartments Torre Benibeach
Magic Odisea
Apartamentos Magic Atrium Beach
Evamar Apartments
Studios Mirador
Milords Suites
Aparthotel Bermudas
Torre Levante
Apartamentos La Plata
Apartments Primavera Dos
Apartments Mayra
Turisticos Levante Club
Islandia
Apartments Paraiso 10
Apartments Trebol
Apartments Torre Gerona
Trinisol Iii
Magic Rock Suites
Apartamentos Amalia
Terralta
Apartamentos Calas Marina

Friday, September 26, 2008

Dream Destination - Paris.... What do you want to know about Hotels in Paris

Paris is the no one destination in the world. No argument, everyone plan to go Paris one day in life. Therefore though to write some tips for Paris holiday planners to ease to book their hotels. Paris is having more than 600 hotels, but when there is some events happening, we not able find any single room to book at even higher rates. Therefor my advise is to book in advance.

When we consider about Hotels in Paris, we can select 3 to 5 star hotels with different facilities and price ranges. Before you confirm you booking, better to check all the facilities each hotel provide, some hotels offers more facilities like, airport transfers, museum ticket, theater tickets free or at discounts rate. Some hotels give guide booklet to follow city attractions as well. Due to huge competition among hoteliers travelers have more benefits than past now.

Again before finalize you preferred hotel, search for discount sites, some websites give great discounts for some hotels, if we spend sometime on line, it is not much difficult task to get good hotels at lower price.
Anoter good advise is, check you hotel's staff is OK with English. Otherwise communication will be difficult to you.

Some recommended Paris Hotels are

Hotel Splendid Etoile
Four Seasons Seorge v Hotel
Hotel Le Meridian Etoile
Victoria palace
Hotel Le Walt
Novotel Paris Tour Eiffel
Bristol Paris
Hotel Concorde Ambassador
Terrass Hotel
Radisson Sas Paris Hotel
Comfort Hotel Paris Montmartre
Jardins De Paris Nation Bercy
Radisson Sas Hotel Charles de Gaulle airport
Lebron Hotel
Ampere Hotel
Hotel Le Lavoisier

Tuesday, September 23, 2008

PPC - Pay Per Click advertising on Google

I am mad, I have a great web site, but who knows it? How I make money through my web site? This may be a common problem most of online business owners face. Driving visitors to web sites is not easy task now, because every second there are thousands of web sites adding to Internet. So everyone has to face huge competition to get enough daily traffic to web sites without visitors web site is no value at all.
When we think about getting more visitors daily, the best way is to start PPC advertising. If you are new to online marketing, you will thing what is this PPC called, But people who in the industry know what I am talking. Pay Per Click advertising is the most fastest way to get traffic. But you should have enough advertsing budget to pay search engines and other partner networks

Wr have to pay every clicks that visitors do on our ads, sometimes same person click on our ads. But it is not value us, but search engines charge for every clicks. Today I will write about Google Adwords, Google is the most used search engine by visitors, Therefore better to first focus on Google and then move to other search engine like yahoo and MSN. With my experience I can assure you Yahoo and MSN may not generate more than 10% traffic volume that Google generate.
First you have to create a Account with Google adwords and then create campaigns to target each segemnts, keywords are the way that we can tap the target segment, as off line business, we may not meet our customer online, we offer our products base on their searching keywords.
There are small small techniques that we can use to optimize our ads on Google, Just go through Google Adwords to find more information, I will write adwords secrets with available time

Monday, September 22, 2008

Majorca for children

Majorca is on of best destination in Spain and more and more talking about beaches and night life in Majorca. Most of young crowd is going Majorca as partying destination. But do you know, it is much suitable for our kids too. It's all settings, culture, beaches, parks, city attractions have many things to children. I am sure there are no child will say “ No” for second visit to Majorca once they enjoy their first tip to Majorca.


Specially museums and galleries offer many things to childern in any age to learn many things such as history, culture and many more. Palma Aquarium is another good spot to not to miss. This is unique and is know as Europe’s deepest aquarium tank which has 3.5 million liters of seawater. And popular as Big Blue as well. One would come across manta rays, barracudas, sand tiger sharks and even guitar sharks.
Another aquarium to visit is the Porto Cristo's Aquarium of Mallorca which also offers a great deal of childish excitement.

Sure no one will reject to spend hours and hours on Majorca beaches. It is the key in Majorca and it is fit to very small child to very old grand mom and dad too. So whole family can have greate time on Majorca beaches. Most of luxury hotels are accommodated near beaches and no need to wast time on traveling if you selected a hotel near to beach.

In Majorca street festivals are always happening event. So this is also unique experience that our children can have which may not available near home town. Even visiting to shops in Palma also will create different experience to them. Old and modern culture is mixed and remarkable memories can save.

Tuesday, August 26, 2008

21 ways to celebrate the life

I found nice thought on a web it has list of ways we can be happy in our life. beauty of tips is, those are very simple things that we ignore most of the time, but if we really think about it. will feel how life is comfortable at every mints
this is the site i found

Friday, August 15, 2008

Romance and Your Tortola Yachting Adventure

The boat deck, a wide blue ocean, sunset, a bottle of fine wine, and the person you love - it doesn't get more romantic than that. Tortola and the British Virgin Islands are an ideal place to seek out romance, and the privacy and beauty you'll find in a bareboat yachting trip make your vacation the most romantic you'll ever have in your life.

There are many, many places of romantic beauty on and around Tortola. These are some of the best.

Smuggler's Cove is quite possibly the most private beach on Tortola, outside of the several uninhabited sandy islands with no amenities at all. You'll find one beach bar here, no restaurant, and very few people. Though you may be tempted to strip naked and dive into the water, just don't do it! The people of the Virgin Islands frown on public nudity. Save that for another time. To get here, anchor your yacht nearby and swim or dinghy over; though the yachting companies may tell you not to stop here, many locals do anyway, and it's not a big deal as long as you don't dump waste anywhere nearby.

The Peter Island Resort is a perfect place to base your yachting from. Located on a privately-owned island that is undeveloped outside the resort, Peter Island offers moorings for your yacht, perfect honeymoon accommodations with every resort perk, and nothing to do at night but enjoy one another, the beach, the ripe scent of jasmine, and the brilliant stars overhead. Need a perfect beach on Peter Island? Deadman's Bay, though it has a decidedly unromantic name, is rated one of the top ten romantic beaches of the Caribbean; take a stroll here under the palms and seagrape trees and watch the light of the sunset fade, leaving just the two of you alone here.

Another romantic choice: explore the pirates. The British Virgin Islands, and especially Tortola, were a pirate haven. You can go together to set foot on Dead Chest Island, the original source for the pirate phrase "fifteen men on a dead man's chest." Or sail over to Norman Island, locally known as Treasure Island, where you can explore the places associated with Robert Louis Stevenson's book and have lunch at Pirate Bight Beach Bar and Restaurant. Hike up Spy Glass Hill, and at the top you'll be rewarded with an uninterrupted view of Sir Francis Drake Channel on all sides; this historic spot was used by pirates and privateers to watch for passing treasure ships, and you'll quickly see why. An added bonus: nearby Pelican Island is right next to The Indians and Rainbow Canyon, one of the best snorkeling and diving spots in the world.

Or you can sail from the west end of Tortola along its south coast, passing island after island on the way to Virgin Gorda. The British Virgin Islands were named after St. Ursula and her 11,000 virgins because there are so many little islands that dot the area; most are uninhabited. This means that you can stop at any of them for a romantic moonlight dinner, and private dancing on the beach afterward. All your most romantic fantasies can be lived out here on sun-warmed beaches next to deep blue waters.

Why Social Media Optimization?

SMO or Social Media Optimization is the latest trend in the field of online marketing. From hindsight SMO seems like an inevitable consequence of the rapid growth of social sites on the net as well as the recent bursts in popularity of SEO (Search Engine Optimization) and SMM (Social Media Marketing) but it differs from them in many ways. SEO as the name suggests involves more publicity on the organic searches of the various search engines but SMO involves more publicity on all the other sources. The term Social Media Optimization is attributed to a certain Mr. Rohit Bhargava.

Let us breakdown what SMO actually means. This requires us to understand what social media is. Social media is different from traditional media in the sense that it is much more interactive basically involving open discussions and dialogues about the relevant content which in turn can be anything and everything. Social media includes all the various social networking sites, internet forums, blogs as well as audio/video sharing. So now SMO can be taken to be an optimizing technique involving such online communities.

Your main aim in SMO is to promote yourself on the afore mentioned forums. But this does not mean blatant and mindless plugging. This process must be done very intelligently but don't get scared off, anybody can do it.

If I put it in one line all then you have to modify your content so as to make it more promotion friendly. You want to be more visible on the internet as a whole excluding the search engines but the two are not mutually exclusive because if you are more visible throughout the web then your organic search ranks will automatically go up. You can easily publicize your site by making bookmarking and tagging easy. Just like anywhere else, a catchy title goes a long way in SMO. Your content should be concise and focused. Try to go for the top user status. The key here is to create link bait. It is kind of a word of mouth thing for the digital age. You want your link to be distributed as much as possible. For that you have to participate very fervently and regularly, and keep in mind that this is a two way process so be open and reply and comment on other peoples' blogs etc.

Because it is still in its nascent stage, everyday new benefits and uses of SMO are being discovered. The single most important benefit of SMO is the targeted nature of its approach. Your links are promoted only and exactly where people might be interested or would sooner or later require your services. This ensures quality traffic i.e. traffic only from prospective clients. It can also generate quantity. SMO has been known to attract large amounts of traffic in a very short span of time but this does not mean that its effects are only short term. It guarantees steady traffic for a long time. Content sharing can be done in both audio and video formats, which is always an added advantage.

Looking at so many advantages you might be tempted in indulging in practices like spamming or distribution of biased information or violation of community rules or even paying for votes. But in accordance with online ethics such acts must be avoided at all.

http://socialmedia-optimization.com/

Search Engine Optimization Service

Since now a days there are so much competition in the web market so SEO or Search engine optimization is highly required. It helps you in increasing the traffic of the website. So for proper optimization (both on page and off page) you should always look for god SEO companies.

It is always better if you have local SEO companies. For example if your site is of Florida and you are targeting the Florida Market so it is better that you choose Florida SEO companies. This will no doubt help you to vigilance your work personally and moreover the local company will always know better about the local market very well.

Expectations in Search Engine Optimization Service

1. Good Position in the Search Engine Result Page

When your site is properly optimized it will definitely improve its rank in the search engines. This improvement can only be achieved by SEO professionals. SEO professionals have updated knowledge about the SEO and the tools that are used to improve the search engine rank. SEO professionals should have the capability to explain all your queries about the work and optimization step that they are following for your website.

2. Optimization of the Keyword

You have to choose the proper keyword for your website. Keywords are very important for your website. These keywords will bring you the desired traffic you want for the site. Some of the traffic will be converted into customers so we can see that keywords help you in betting better search engine rank.

Moreover the content of the web page should be keyword rich. More the number of keywords more is the chance of the page to get better ranking in the search engine. But the content should be look keywords stuffed otherwise it can adverse effect. Also the keywords should be relevant to the page. Keyword position in different search engines varies. So constant monitoring is required.

3. Better Page Rank

Page Rank or PR is like the grade that is assigned to your webpage to show the quality of the page. Page Rank is also somewhere related or associated with the order of listing in the search engine result page (SERP). Since the algorithm of the search engines always changes so naturally the PR also changes for the web pages. Thus the SEO professionals should have a constant observation on the pages so that they can have the best possible chance to improve search engine rank of the site.

But it will be not fair enough if you expect to better ranking in fortnight. This is always a long term project. It undergoes multiple trials before getting good ranking. It is impossible to get good rank in one month.

4. Advice on Website Design

The website should be designed in SEO point of view. For example the web pages should have proper title, description, keywords. There should not be any canonical issues. The images of the site should have proper alt tags. There are many other issues that should be solved.

So you can see that constant monitoring is highly required. You should always ask for rank report from the SEO company so that you can have a look into the improvement your site have. Since every day new sites are generating so naturally the rank of your site may change. Thus the SEO company must have a proper plan of action to improve the rank of the page.

Dominate first page of Google by creating a monopoly. Find out how and ask SEO expert your SEO questions online. Need SEO services, try leading Florida SEO company Dream Ware Enterprise.

Tuesday, August 12, 2008

Lanzorate, Canary Island, True Beach Holiday

Hope Lanzorate is not unknown name for all of you. It is the fourth lagets island in Canary Island in Spain. Spain is almost tourism destination for all of us, when we think about beach holiday in spain, may nor remove canary islands from the short list.

If we think about when is the best time to go Lanzorate, I think all around the year may not be a problem. It has warm climate every day in the year. Even at off season, other than summer, I prefer to go there coz, climate and less crowd is allow us to have fruitful holiday.

I heard no several cheap flights also have their service to Lanzorate from main airports in the world. It is plus point to plan holidays to beach destination like Lanzorate, coz we can save money from flights to hotels and foods by using discount flights

One thing I like to see there, is the caves of Los verdes formed 3000 years ago.

White sand beaches in north island and golden sand beaches of Puerto Del Carmen and black sand beaches of Playa Quemada is beaches option available for us.

There are many church festivals in Lanzarote, the major faith being Catholic and there are other festivals most months. When ever we go there we can see some festivals happening and true Spanish spirit there to enjoy.

Tuesday, August 5, 2008

A Concise Look at London Hotels

London while famous for its many tourist attractions also is famous in the world for its wonderful and fabulous hotels. There are many options from the very lavish to the cute and quaint to choose from when visiting this historical city.

Most of the hotels in the city are high-class so travelers will not have problems regarding their amenities and services. To avoid experiencing hassles, it is best that travelers make advance bookings with the management of the hotels to enjoy their stay at the city to the fullest.

Known as one of the most advanced and urbanized cities in the world, London contributes 17 percent of the income of entire United Kingdom. This fabulous and beautiful city in England houses elegant as well as stylish hotels to accommodate the great number of travelers that visit the country every year. Because of the presence of attractive hotels in London, the city government highly values its tourism sector since it is one of the major sources of the income of the city.

Origin of Hotels in London City

The establishment and construction of hotels in London City began few years after the 19th century. Many historians agree that wealthy owners of agricultural lands in England stay in some hotels in the city for several months to relax. However, even if there are already hotels during this time, only few people stay in London hotels because transportation infrastructures were not yet developed.

During the 1860s, railroads were constructed in the city. The construction of railroads in London affected the popularization of London hotels. Because the number of travelers who stayed in London hotels has increased in this decade, many business people built elegant hotels to attract many people. Hence, in 1865 the first London hotel with hydraulic lifts, Langham Hotel, was constructed.

Old London Hotels That Are Still in Business

Good services and attractive room amenities are the reasons why some old hotels in London manage to stay in business up to present times. Aside from efficient services, these hotels always make sure that their guests have comfortable and relaxing rooms to stay. Midland Grand Hotel, Hilton London Paddington, Great Northern Hotel and Landmark Hotel are some of the popular old hotels in London City.

Modern Hotels in London

Studies show that there are more than 100,000 rooms in London hotels today. Many hotels in the city receive three to five stars rating. Travelers who want to see elegant and first class hotels should visit Mayfair, because it is where they can find top rated hotels. Examples of five star hotels in the city are The Ritz, The Savoy, The Four Seasons, The London Hilton and The Renaissance Chancery.

Travelers who want to visit London must make advance reservations with the hotels where they wish to stay since there are times in a year that the population of tourists in the city rapidly increases. Hence, by staying in the alluring and sophisticated hotels in London, travelers will definitely have the greatest and most memorable vacation

Article Source: http://EzineArticles.com/?expert=John_Grant

Revenue Science Launches Season-Based Behavioral Targeting

With a new segmentation process by Revenue Science, advertisers can target consumers based on seasonal shopping behavior.

The behavioral targeting firm's "seasonal segmentation" offering provides breaks down consumer behavioral trends in a given season. Advertisers can use that information to tailor their ads based on how users are expected to behave.

Summertime segments includes Summer Seasonal Shoppers, Summer Travelers and Summer Outdoor Enthusiasts. It is currently selling those groups to retailers, who can target them across participating websites.

Seasonal behavior can also be cross-segmented with Revenue Science's other categories, including Video Gamers, Stock Traders, Pet Lovers and Luxury Auto Buyers. An outdoor equipment store, for example, could target outdoor enthusiasts that go camping in the summer.

Fall segments are expected to focus heavily on back-to-school and holiday shoppers.

VP of sales and media Monty Hudson said the segments make it easy for marketers to target a "relatively narrow window" in which customers are "ready to buy immediately." He also said years of data collection contributed to the development of the segments.

Last year, Revenue Science patented its behavioral ad exchange. The patent enables it to serve behavioral targeted ads to the highest bidding advertisers.

And in February, it sponsored a coalition of industry players that sought to form standards for behavioral targeting. AOL's Tacoda notably rebelled; little has happened with the project since then.

In December 2007, the FTC proposed its own guidelines for behavioral advertising. The deadline for input elapsed in April.

WaPo Launches Sponsored Apartment Finder Widget

The Washington Post introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia.

Read more details

Monday, July 28, 2008

Alghero, Sardinia, One of my best destinations

Alghero, Sardinia is the resort , more popular among all European and US travelers an all year around, summer is the peak season, but other months also can see with more crowed. Even at winter some travelers choose Alghero to visit, coz that make pleasant holiday in Italy.

Sardinia itself very old cultural island and Alghero ‘s street and Italian and Spanish architecture and monuments are still enjoyable, we can go back to centuries and centuries. Lungomare, Cattedrale de Santa Maria and Tore Porta are some of good attractions we not to miss.

Very old town and the beach, we will bring to more away from our home, we can forget our more stress full life bit way and have big rest there. Even for family holidays, Sardinia and Alghero is ideal.

No need to worry about eating and lodging, enough hotels and restaurants , bars and cafes there and any type of meal we can have there. Specially for sea foods.

di San Giovanni and Spiaggia di Maria Pia, are the two main beaches in Alghero, Sardinia and it will packed at summer season.

Alghero is one of my favorite holiday destinations

What you have to think about your hotel Booking ?

This is another good article I read today, when we book our hotel, we have to more careful, coz every hotel may not offer same facilities all the times, sometimes through internet we read and see some misleading information and when we arrive at the hotel real experience is not as stated, so before we book the hotel for our annual vacation, we have to search, search , search till you confirm the hotel booking, anywhere in the world.

Read this too,

Would you choose a hotel room for yourself, if you knew it was not accessible to the fire department? That is exactly what you are doing if you are housed in a room any higher then the 6th floor! The 6th floor is the maximum height that the standard fire departments ladders can reach. If at all possible, select rooms lower then the 6th floor.

Stay away from the ground floor where there is doors and windows that open to the outside. Hotels with interior hallways tend to be safer. Rooms that are facing the courtyards are generally safer then those facing the direct parking lot.

Always check your rooms closet and bathroom for intruders upon entering. Always keep your key in the same place closes to your bed in case there is an emergency in the middle of the night. You will need your key to re-enter your room after the incident is resolved.

Do you know the difference between a 2-way mirror and a standard mirror? A 2-way mirror looks like a seemingly ordinary mirror hanging on a wall. The difference is a person can see you, but you cannot see them. Give all mirrors the "fingernail test." Place the tip of your fingernail against the reflective surface of the mirror. There should be a "gap" between your fingernail and the image. If there is, that is a genuine mirror. If there is no gap and your fingernail directly touches the image then this is a 2-way mirror. There is a simple saying that goes with this advice, "No space, leave the place"!

Rooms with electronic keys are much safer then the standard key. With the electronic key the combination is changed with each new guest, unlike the standard keys with the same room numbers. Always use your deadbolts. If the door only has a chain, then twist the chain tightly before latching it.

When you exit your room, always leave the TV on. When you exit your room at night, leave the drapes slightly open with a light on, creating the illusion that someone is still there. Laptops should never be left in your room. They should be taken down to the lobby desk for safe keeping. You wouldn't display your purse or wallet in the middle of a hotel table, but we consistently do this with our computers. If you are dead set against taking it down to the lobby, you could find the safety chains that are usually located in the hotel room closet and fasten your laptop to the sink in your bathroom.

Although, you hate to think of being physically accosted during a vacation or business trip, it does happen and you should be prepared. Always carry a small bundle of bait money that you have readily available to hand over to your assailant. Make sure that the outside bill is the largest denomination with the remaining inner bundle consisting of ones.

I actually carry two wallets in my purse, just in case I am approached for money. In my first wallet I carry cash, license and credit cards and keep it at the bottom of my purse. My second wallet holds only old photos, some change and a few dollar bills which I keep on the top. I also carry a small can of pepper spray in the side pocket.

Of course if they steal my whole pocketbook, then there is not much else I can do, which leads to my last tip. Ladies, when walking in a crowded area or unfamiliar place try to carry your purse clutched tightly in front of your body, not loosely on your shoulder or dangling from your hand.

Kimberly enjoys studying numerology, parapsychology, astrology, and experimenting with herbal remedies. She has operated her own canine stylist shop for the past 10 years. She is an advocate for pancreatic cancer research and stopping the torture that occurs in puppy mills. If you would like to read a small journal kept on her own father's struggle with pancreatic cancer and the celebrities who have lost their battles with this disease http://kimberlyinchance.blogspot.com
Please see how you can help stop puppy mills http://holisticdogandcat.blogspot.com

Article Source: http://EzineArticles.com/?expert=Kimberly_Cierech

Do you manage your budget for travel planning well? Here some tips to follow

This article was found on budget saving for vacation. How to have balance spending for air tickets, hotel rooms, local transport, theme parks and any other activities, it is better to read it.

Budget travel has become a necessity for most people with the cost of gasoline and other consumer products on the rise. But when we start considering when, where, how and what type of vacation to undertake, we sometimes get caught up in the anticipation and excitement of the upcoming trip and let the more important financial side of things slip a little. After all, for most of us, taking a vacation may only happen once a year and for some, even more infrequently, so we tend to indulge and forget about our pocket book a little.

There are many ways to save money, avoid unnecessary cost, ensure you take care of details end up a smart and perceptive traveler. Travel planning is easier that you might think and here are eight great budget travel tips for making your travel dollar go further!

1. Cushion your budget - When considering a trip or planning budget travel, it is important to plan for the unexpected and consider the financial side of things early on. This ensures affordability, liquidity and having the resources to enjoy it to the fullest! Plan for the worst-case financial scenario and prepare for things to cost a little more than you expected. Allow up to 20% increase in cost to be on the safe side of things.

2. Emergency money: Carrying some spare cash somewhere can also be a lifesaver. The rule of thumb seems to be around $50-$100 in small bills. This can be used for incidentals, ground-transportation like cab fare and/or your return home, tips and more.

3. Set your priorities: Set some budget travel spending priorities and criteria in advance, like eating at a special restaurant or attending a concert, even if this means sacrificing a bit on lodgings or visa versa, depending on what is more important to you.

4. Keep an eye on your credit cards: It is extremely easy these days to have access to your financial resources through ATM's and credit cards. Just remember that it is just as easy to overspend because of it being so readily available. A little discipline will go a long way to protect your financial interest and help you stick to your travel budget.

5. Maximize gas mileage and efficiency: If you're planning a road trip, make sure that your car has been serviced at least a week before your trip. A well-maintained vehicle will go a long way to ensure carefree driving. If your budget allows, you may consider renting a vehicle to save wear and tear on your own. Small economy cars are better on gas and are much more comfortable than they used to be. Minivans and sport utility vehicles are practical only if you have to transport a large family with a lot of equipment or luggage.

6. Gas fill-ups: For filling up your car en route, avoid pushing to the limit until the gas runs out. Gas will obviously be more expensive when filling up in remote locations. If you miscalculated and the light on the dashboard indicates that you are really in need, opt for filling just half a tank until you reach the next more densely or major populated destination, where gas might be a little cheaper.

7. Pack-a-snack: Bring your own refreshments and snacks. Gas station prices on drinks and snack food are high. Avoid these during a pit stop, if you are counting your budget travel dollars. A cooler packed with lots of cool drinks, water and ice and/or a thermos of coffee or hot water for tea, some fruit, granola bars, or a sandwich, goes a long way to still the hunger and save you money by avoiding all high priced stops en route.

8. Travel necessities: It is advisable to travel with basic necessities, like a cell phone and a first aid kit, since both can prove to be essential in emergencies. Most people have cell phones at their disposal, but in the event that you are not one of them, a prepaid cell phone may be the answer for your trip. The peace of mind it offers is worth the small investment. Cell phones can also save on hefty surcharges and higher long distance rates that hotels and resorts often charge.

Budget travel requires close attention to all things financial before and during your trip. Planning a trip or vacation can be a little time consuming but following these travel tips will hopefully save you a lot of headaches as well as some unnecessary interest charges on your credit card balances later! You will thank yourself for your fiscal restraint and spending discipline, upfront planning, foresight and forward thinking!

Kelley Falgout is a theme park enthusiast and publisher of http://www.familythemeparkvacations.com - a vacation planning tool and continuously growing database of all theme parks, amusement parks and water parks located across the United States. Go to http://www.familythemeparkvacations.com/Orlando-attractions.html to get your free copy of the Orlando Attractions Vacation Guide and start planning your next Family Theme Park Vacation.

Article Source: http://EzineArticles.com/?expert=Kelley_Falgout

Wednesday, July 23, 2008

Is email copy length is matter?

As one communication strategy email marketing is good method, but companies have to careful with handling emails with their customers, coz we have seen there are thousands of companies failed to implement successful email marketing tactics.

Some times we argue, the lengthy mails wont read by recipients and short mails have higher reading rate. This the most common idea among marketers. But we my experience, I can say length is matter, but if the content is more relavent to the recipient, length is not highly matter, if it is interesting or, provide solution that recipient’s prevailing problem, even though mail is lengthy, definitely go through the mail and if there is any call to action, it will follow, If it is too short, recipient need to follow another method to get the complete solution.

I read this article and though to share my experience with others. Length is not major concern, when we send mails to our customers, we try to give possible solution to their problems,

Monday, July 21, 2008

4 Principles of Walmart.com Merchandising

Raul Vazquez President and CEO of Walmart.com has shared some valuable information as 4 principles of Walmart merchandising ( online) at Shop org’s Online Merchandising Workshop

Below are the 4 Principles that they apply to online merchandising and the results is tremendous as Raul noted

Value: When visitors arrive to a page, immediately they must see the value that page offer to viewer.

Assortment – Highlight the best and then show the rest of their wide assortment.

Easy – Everything about the experience must be easy. They want it to be easy to find and easy to buy. Raul showed examples of all the efforts they make to keep their categorization consistent and improve internal search.

Content – Have great product info, multiples images, etc. He spoke about the value of Rating & Reviews and the importance of showing product availability across channels.

Still simplicity is playing key role and continuous improvement is must in online merchnadising

Thanks you lot Raul, sharing your great thoughts with others

Internet is more popular among UK people for research and book holiday

According to an online shopping survey conducted by Foolprof, internet is more popular among UK people for planning their holidays. 87% respondent said, they intended to use internet to research next holiday and short breaks. But still small segment prefer to go high street travel agents or operators to book holidays ( 24%). Other preferd methods are through telephone and face to face arrangement. These two segments comprised from 8% of total respondents.

But here is interesting finding too. Still (40% ) considerable of people go to high street travel agents to get the brochures to collect more information, before book through internet. They said, the available information on internet is not sufficient to get correct decision sometimes. But make booking through Online is very easy than agents.

Currently 60% UK adults are online and this trend is set to grow over the next five years significantly. This trend is not sound alarm to High street travel agents and operators. And good news to online travel agents.

One strategy came to my mind just now, High street travel agents better to think about merging possibilities with Online companies now. This is not new and hard thing to do, coz online companies are happy to merge, expedia, lastminutes.com and booking.com main online presence are acquiring most of profitable avenue daily basis.


This story is more talkable at travelMole now
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Wednesday, July 2, 2008

Secondary Search for Search Engine

It is not still more popular among marketers, but I have seen some marketers do this to gain the competitive search engine world and the companies that have more complex product lines.

What is this secondary Search?

Those who apply this concept have two layers of PPC campaign management team or one in in-house and one is out source agency. Most of large companies have given their PPC activities to third party agency and they will look after the primary level search engine optimization. Their objective is to maintain the premium position always. But the budget is limited. We know, we may not be able to maintain first three position for all the keywords we have, then, the first team or the agency will look after the keywords , campaigns for premium positions only, What happen to other keywords we can use, then the secondary search option created by smart marketers, They have created separate team to look after 5-8 position for same key words and campaigns, if those are miss from the premium list.

Do search engine allow to do this?

Yes, only thing both team can not use the same AC to implement both objectives or goals, both team can use same campaigns , same key words in two ac with different objectives. Then Search engine would not reject the same keywords.

Other advantages of this

While companies gaining the loosing premium position for popular key words, they can get several position for same key words to beat the competitors. Key words, landing page and the product is same, then the several clicks come from one impression but for different AC, but again same company. Final result is to one basket.

With the highly competitive PPC world now, I think this is more wise strategy for any company , not only for the companies who have more large and complex product ranges.

Try out it and gain the search engine world

Tuesday, July 1, 2008

Funniest Traveler Comments of 2007 - Trip Advisor

TripAdvisor(R), the world's largest travel community has announced the ten funniest traveler posts of 2007, as chosen by TripAdvisor editors.

1. Not So Great Expectations "I could have done without the blood-stained mattress and the (actual) chunk of poop on my bedspread, but I didn't expect the Hilton."

2. Rest in Peace "I spent the night in the (hotel) room and experienced a friendly spirit. This presence got into bed with me, an old lady, she was nice and I just patted her on the head and we had a comfortable restful sleep. I think I will ask for a different room next time."

3. Mime Over Matter "The neighborhood is filled with aggressive mimes, including one sitting on a toilet bowl (how creative). Room cards are changed for no reason and you cannot understand why you can't get into your room. All in all it was a very unpleasant stay."

4. Deep Thoughts "Time could be spent pondering over the meaning of some of the many safety signs around the complex. Out of the several we managed to identify, the two we found to be of greatest use were 1. Not to step on any crocodiles whilst bare foot, and 2. No ugly, or spotty children to frequent the pool."

5. Is That Really What You Meant? "I echo the sentiments of the previous reviewer. The ambience is lacking to be sure, but the food is like angels copulating on your tongue."

6. Freezing Over "Sleeping in the street during a blizzard would be better than staying at this hell-hole. The place should be imploded."

7. No Accounting for Taste "Subject: Crab Trap Restaurant. We enjoyed our experience at the Crap Trap. The food is very good with nice size portions and reasonable prices (especially for the shore). The only down side is the wait."

8. A Sore for Sight Eyes "Food not special, and the couple that lives there with their dog is very 'homey' and 'folksy' types. Not for everyone. The premises are well kept, but some private parts we could see thru open door were not."

9. Leave It to Beaver "Imagine awakening at 4:00 am to the sound of loud footsteps in the stairwell, only to realize that someone is drunk and knocking on your hotel door saying, 'Beaver...it's me. Let me in, Beaver.'"

10. The Last Laugh "In fact, I told the management there that I was putting a review on your website about their poor service and they laughed at me and said go right ahead, nobody reads the TripAdvisor site."

Thursday, June 26, 2008

Butchart Gardens, Victoria, BC 228

Seen on Flickr and it was amazing. Flickr is one of my favorite photo site

Flickr

This is a test post from flickr, a fancy photo sharing thing.

Google Officially Introduces Ad Planner

Google has introduced new tool to advertisers called ad planning tool that advertisers measure their audience, I think Google is specially targeted for ad agency work with them, according to their pres release on adwords blogspot accounts holders have large no of accounts can gain from ad planner. We can get the best publisher list to open ads depending on the target audience. We have enter t our target audience and the sites that our audience already visits. Then ad planner will give other sites that target audience visit.

The idea was smart with current PPC rival. We do not wast our money on putting ads on unwanted sites.

Pisa's leaning tower 'stabilised'

Visiting to Florence or Pisa in Italy may be a dream of most of travelers and if anyone had a chance to visit Florence or Pisa, don’t miss the leaning tower of Pisa. Everyone know, it is one of seven wonders and construction began in 1173, due to poor planning and building laid constructions today leaning tower is leans at the angel of 3.97 degrees .

And I saw a news saying that now it stops moving in its 800 years history..

http://en.wikipedia.org/wiki/Leaning_Tower_of_Pisa

http://torre.duomo.pisa.it/

Sunday, June 22, 2008

50 Golden Brands

Marketing Society has announced the 50 golden brands in the world that created amazing names for last 50 years among many people.


today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK

Friday, June 20, 2008

Are you an Excel Experts?



Do you want to become excel expert? I hope every marketer need to use excel when they do various data analysis regarding their products, brands or customers. But I have seen some marketers think knowledge of excel is not need to fine tune the their job, it is statistics analysts’ job and the tool they used. But I know with my experience, mastering excel always help to save our time and the effective analysis can carried out. Small functions help to convert row data to meaningful decisions. Presentation of findings can be more attractive and effective.

I thought to summarized some features I used when I am doing my day today analysis by using excel.

01. Text to columns

This feature helps to separate the part of content in one cell. If one column has most similar content and you want to separate those to several columns, you can do it by using this feature by selecting a special character like , space, _ and etc. or even using fixed width.

02. Past special

Past all will past the original data and if you need to change the formatting or formula, again you have to select the needed cells and do the formatting.

If you click on formula, only formula will copy not the data will come, if need dame formula to apply another place, this is ideal way to copy and add the data to that cells.

If you want to add data in one location with data in another location, use the past special and tick on add – operation. Then new cell will show the sum of both cells, as same adding, you can subtract, multiply or divide the two data sets. No need to use formula or the third cell to combine both

If you data are spreaded and it is more difficult to remove the blank cells , do not worry, select all the cells which contain data and the blank too and copy special to another cell and tick “skip blanks” then all spec will remove’

When I was university, I was trying to convert column data to row data. But that time it could not possible me to at one click, poorly, I did one by one copied. But now I know, select the column you want and past special and tick transpose, then data will copies to raw as same order. It was very easy for me than copy one by one, when the data cells are large no, you will feel the release from it.

There are more I have notice, will continue this next week too

Thursday, June 19, 2008

Yahoo!-Google partnership could raise keyword prices

Google is now planning to put adwords ads on yahoo search engine. now this deal is hot topic from few days... any way i feel this will lead bid price go up. see this article

Somehow Google seems to have come out on top again, landing a search deal with Yahoo that by some estimates could boost its revenue by $1 billion—and may leave some advertisers footing larger sums for their keyword buys.

The near-universal prediction from search-engine marketers is the largest player in search, both by audience and ad spending, is set to get bigger, thanks to a 10-year deal that will have it serving search ads on the No. 2 player’s queries.

Already Google’s numbers are impressive: eMarketer pegs its 2008 share of net search-ad dollars at 76.4% to Yahoo’s 7.3%. And the research firm said Google’s gross search-ad revenue—the total Google brings in before it pays out revenue to its affiliate partners, such as Ask and AOL—is 90%. From a search traffic-share standpoint, ComScore reports Google hit 61.6% in April while Yahoo and Microsoft nabbed 20.4% and 9.1%, respectively.

full story


Sunday, June 15, 2008

Do you try Viral Marketing ?

Viral marketing is now more popular among moden marketers and social media was the main channel to boom this strategy. Early era of social media or web 2.0, marketers were reluctant to use this and some popular web 2.0 sites also may not allow to reach their site and members through any strategy. But eventually those companies now allow companies to create corporate profile and reach the audience. You tube, face book pages and ads are recent examples that I can noted. Not only that myspace, Flickr, Dailymotion also have several features to use by companies. Even without these prior approval, clever marketers were done smart viral effect campaigns through these web 2.0 sites. To bringing more visitors, sign up members, conversion, brand awareness , new product launch etc done through this.

I read some successful viral marketing campaigns recently.

Columbia Sportswear

White Horse agency was the company created this campaign. Campaign was named as "Tested Tough" and

They asked to submit a description, photos and videos by customers and anyone. And they allow to comment on that content and members can share their thoughts with friends and family. When members done it large scale, there is more possibility to win. Views, votes and comments are the parameters to selecting winners and contest selected winners every week. The campaign included email, online display advertising and viral seeding through contest sites. Success rate of this campaign is greater than 33%.

Pink for the Cure

General Mills launched this campaigns to battle against breast cancer. Company asked to spread hopeful stories of those who touched by the disease. They have created a myspace page and some more related networks. Visitors can share their stories, add comments and down load badges and backgrounds for their own pages. You won’t believe , this campaign reached more than 2.7 million people.

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Monday, June 9, 2008

3 Days in Rome


Visiting Rome once in a life is must, we have so many reason to it, the history, modern developments, fashion etc. Actually 3 days is not enough to cover all the must places to visit in Rome. But at least need three days to see most popular place there. I listed most places anyone can visit Rome.

St Peters

Pantheon

St. Peters in Chains (vincole)

Spanish Steps

Fontana de Trevi

Piazza Navona and the three fountains

Cat Sanctuary at Argentina

Pont St. Angelo

Capitoline Hill

The Sistine Chapel

Walking around the Colosseum and nearby Arch

A stroll down via Guilia

Rome Pass

Get a Rome pass, it offers free use of public transport and two free museum entrance tickets. Sometimes they offer discounts for selective venues and events.


While you visiting historic places, you can do shopping too. But be aware, some shops are extremely costly. Your wallet may not enough to buy all the item you see. I heard there are bargain shops, but could not remember the places, once I notice will keep a note.

Thursday, June 5, 2008

Webjet and eBay have just announced a new partnership

Webject is a online trave company in Australia and partnered with eBay Australia to expand their more than 50000 hotel base to larger customer base from eBAy.

“Unlike many other forms of distribution, eBay has a unique and very special community of members of enormous size and marketing strength in the Australian region,’’ Webjet managing director David Clarke said.

eBay vice-president Simon Smith said the website’s members have told the company that they love the idea of being able to find broader travel offerings on eBay.

news link

Wednesday, June 4, 2008

Dailymotion - share your videos

Web 2.0, social media, connecting people, so many words come to my mind, when I visit to Dailymotion site. As all know it is now getting more popular among people as Video sharing web site, similar as YouTube. This company based in Paris, france. This site was started one month early than youTube. I saw several article says now they are getting more than 16000 new videos daily and page views more than 26 million a day. Alexa index ranked this site in 38 place.

How marketers can use this video sites to promote their brands or products?

Smart marketers now already using this social media sites to create brand awareness and use as a communication channel. Coz some expert already predicted that search engine may not be the future way to get information, people visits to sites and collect information and get other colleague’s idea about their decisions or searching’s

Official Content feature

This the formal way to use Dailymotion video sharing facility to promote brands by marketers. Companies can create videos relating to their brands, products, new product introduction, promotional campaigns and up load to this section by obeying the terms & conditions there. All the videos submit under Officla content facility banded with “Offical content” logo.

You don’t need to pay, it is free and need to join Official Content partners program.

Dailymotion noted that all members can enjoy below benefits by joining as Offical content partner with them

  • increased account visibility as an “Official User”
  • increased video visibility thanks to the “OfficialContent” overlay affixed to each of your video’s thumbnail previews
  • a custom profile skin made to your specifications

viral effect is the most powerful tool in social media now. Marketers can create some funny/comedy videos to get others attention and indirectly add the branding or product features to the videos, if people like and enjoy it, they will spread it to others very soon.

High Definition ( HD)

They have separate section to the highest quality video and this section is one of the most attractive section on site. See some HD videos in Dailymotion

Contest in Dailymotion

This is another way to have a buzz in video world to marketers. As I said earlier, we can create funny/ comedy or timely videos and submit to contest, if you become a winner, no matter, you will get thousands and thousands view and get registered to people’s mind.

Monday, June 2, 2008

"Heroes" Dedicated to the brave people in Sichuan Earthquake, 2008

This is not created by me and may not know about the person who made. but I got this story sent my husband. but with my office work, I did not have time to go through and another reason, why I didn't open the mail, day before i got this mail, got another mail with some photos and it was really shocked me.

When I backed to home, husband asked me about the mail and I said, did not open the mail. He said that it was really sensitive and once he read all tears came to his eyes. So I went through it and happened same.

So thought to keep a note and appreciate the creature of this mail and proud about the courageousness and helpfulness of all chines people and other people around the world. We have to help others , specially when they desperately need others hands to get up.




















This videos are on BBC news

Still Google in the Game

This year, most of search engine have slowness in Paid clicks to their search engine. But still google is gaining. Comscore reveals that google report 19% growth in April 2008 compared to last year April. But Yahoo and MSN reported negative growth.

This story is in Fortune

Google can enjoy the benefit and others have to sit and think what to do to secure their share in search engine war.. I read and post one article last week that live search is going to rebate their customer who do shopping through live search. Others also have to think and active fast to keep the market share

This google one man show is not healthy for advertisers too. They don’t think and increase the bids to get premium positions at google and when the competition is going up, no one can reduce the PPC cost. This will badly affect on ROI. Then should look at alternative way to get visitors to individual company sites.

Fly always, tickets on internet. – 100% e-tickets from Emirates now


Emirate is the dubai base airline has widest coverage in all over the world and they started e-ticketing and continuing it. Now it is done 100%.

Divisional Vice President, Keith Longstaff, said

“"We are pleased to have fully achieved e-ticketing across our online operations ahead of IATA's deadline, and to have concluded this process with over 100 of our interline partners. Emirates has a dedicated team focussed on rolling it out across all of our global network. It has been a huge undertaking not only because our network was continually expanding, but also because of the complexity of our operations”

Full story at….

Sunday, June 1, 2008

customer Loyalty in Online Industry


This was debating theme in time to time. Some experts says, it is very hard to have loyal customers in online industry due to switching cost is very low or zero to customer, with one click, they can find another alternative or best supplier for their product or service. But some expert agreed with other side of story. They said, there is customer loyalty with online companies and even at high price customers tend to book with familiar supplier. Trust, confidence with product or service is very important and customer engagement came to play major role. To build and keep the brand awareness customer engagement is must. Email is one strategy and loyalty program is another best option. Personalization is very much important here when contacting customers through mails, no one like to have junk mails from any company which previously bought any thing. And if they getting a offer or content to match their needs, they will use it when need it.

This article show the role of email campaigns can play as a activity of customer engagement

Thursday, May 29, 2008

Microsoft loosing their market share and new strategy ..


It is very unusual message I got today. i.e, Microsoft is paying back to their customers who use the search engine. This is not for all the people who use Live Search. Only people who do the searches and complete the transaction. How this work is
Consumers who do comparison shopping online through Live search and do the transaction, they can get rebate from the Microsoft, coz they have pay per action agreement with vendor and that money will give as rebate to customer who did the purchase.
This is not good news to search marketers, they cant earn anything. But if this strategy will work, they can focus on live search too. And searching buys, window shopping may not benefit from this
Why Microsoft decide to implement this typle of plan? According to them…..
"simplifying the tasks and rewarding the consumers and advertisers for their engagement in a major way.". aid Microsoft Chairman Bill Gates
Compared to last year they have lost their market share in search engine, that why they wanted people use Live search and get the experience and need advertisers to move from google to live search.
Here is full story
Microsoft Pays Public to Use Its Search Engine





Wednesday, May 28, 2008

Growing PPC cost

This year, starting end of last year. PPC (pay per click) cost is going up day by day in all search engines. It is big headache to us too, managing ROI through PPC is highly challenging job now. Need visitors at good conversion rate. but to get volumes and conversion, we have to stay at premium positions on all search engines, Google, MSN, Yahoo mainly. But to be there we have to spend more than $ 10 per some good keywords, but it may not maintain healthy ROI. This is current issue most of online marketers face now and we have done several strategies to overcome this. adding negative key words was very basic practice we did two years ago and still some best experts talk about it. today i read one article about improving conversion through negative key words on PPC campaigns and was happy, we also smart enough that we practices it at beginning of PPC campaigns

here is the article

Predictive Analytics

Relatively new word to me, web analytics was more familiar. But with data mining, this not very much new. I thought to have note about Predictive Analytics, Coz Data mining is one of my job area these days.

Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. Such predictions rarely take the form of absolute statements, and are more likely to be expressed as values that correspond to the odds of a particular event or behavior taking place in the future.

In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision making for candidate transactions.

From Wikipedia

This is a one branch of data mining. By using historical data , we can predict the future probabilities and trends. Predictive models are used in many areas like marketing, security, genetics, and meteorology.

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How Predictive Analytics use in Marketing

Due to it is my core area, would like to further search marketing decision optimization through predictive analytics.

This article shows good insight about predictive analytics models and how marketers can smartly use it to marketing application

Update with current happenings

Today, may be I am late, but thought to start today to know what's happening around us and collect all news I get everyday. I may receive lots of news and I just read and move away, when I need it again, I have to search and search. Therefore I thought to store all the news I receive and share with others