Tuesday, September 23, 2008

PPC - Pay Per Click advertising on Google

I am mad, I have a great web site, but who knows it? How I make money through my web site? This may be a common problem most of online business owners face. Driving visitors to web sites is not easy task now, because every second there are thousands of web sites adding to Internet. So everyone has to face huge competition to get enough daily traffic to web sites without visitors web site is no value at all.
When we think about getting more visitors daily, the best way is to start PPC advertising. If you are new to online marketing, you will thing what is this PPC called, But people who in the industry know what I am talking. Pay Per Click advertising is the most fastest way to get traffic. But you should have enough advertsing budget to pay search engines and other partner networks

Wr have to pay every clicks that visitors do on our ads, sometimes same person click on our ads. But it is not value us, but search engines charge for every clicks. Today I will write about Google Adwords, Google is the most used search engine by visitors, Therefore better to first focus on Google and then move to other search engine like yahoo and MSN. With my experience I can assure you Yahoo and MSN may not generate more than 10% traffic volume that Google generate.
First you have to create a Account with Google adwords and then create campaigns to target each segemnts, keywords are the way that we can tap the target segment, as off line business, we may not meet our customer online, we offer our products base on their searching keywords.
There are small small techniques that we can use to optimize our ads on Google, Just go through Google Adwords to find more information, I will write adwords secrets with available time

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