Architect your web site which your path to success

We all know that online success isn’t about sitting there toddling our thumbs, hoping the taffic that makes it to our web site takes action. We have to be an active, more active than our competitors in exchange with our customer, potential customers or web site visitors. We have to persuade our visitors by interviewing the selling process with the buying process. Our website it the place where our selling process and customers’ buying process meet together and fulfil both parties needs. In other words or marketing theories, aidas ( attention, interest, desire and action) and wiifm ( what’s in it for me?). These are the critical points or elements behind any sales or conversion process.




Persuasion architecture ensures the design of our web site has a sold foundation. So it persuade and converts visitors efficiently and effectively. Below are the main elements in the persuasion architecture.


1. Uncovery

2. Wireframing

3. Storyboarding

4. Prototyping

5. Development

6. Optimization


Uncovery


Skilful uncover is the first necessary step towards designing and developing effective persuasive architecture. Neglecting this element in the process would be the architectural equivalent of constructing a building but omitting the foundation.


Below activities are come under uncovery


i. Mapping objectives
ii. Developing strategy
iii. Understanding the customers buying process
iv. Understanding and refining the sales process
v. Defining personas
vi. Researching keywords and key phrases
vii. Defining the key business metrics that will be used


If any one doesn’t get the uncovery part right, we will not be able to define or measure success. Uncovery is completed with the development of personas, along with narrative that described how the personas buy and what you would do to persuade them. So uncover is pretty much the who of the creative process of our persuasion architecture.


Wireframing


Wireframing defines the what of the creative process of persuasion architecture. It is a sturcturall, page by page representation of every click through possibility and path your visitors might take. It other word, map of interactivity.


No pictures, no designs, just bare bones text and hyperlinks. You can click the links and see where you go, you can get a feel for the process of the web site and the help generate useful feedback at a time when changes and multiple iterations are snap. When your wireframe, you evaluate the entire web site and all it’s interactions and navigations before you enter the more costly phase of programming. Saves your time saves your money.




Storyboarding


Storyboarding focuses on how you go about accomplishing the what. It is the why you begin to flesh out your wireframe. When you storyboard, you develop the persuasive copy that is going to grab your visitors’ attention and motivate them through your web site. You pay careful attention to;


• The graphic mockup
• Scanning and skimming
• The eight second rule
• Priority of content
• Kiss ( keep it simple and stupid)


Your first storyboards should appear in gray scale, so you can evaluate the composition and process without the emotional influence of color. Then yiu can proceed to a color mockup, finally html mockupo will start.

Business Building Tips for Small Company owners

You may be just start your own dream to realistic. The journey is long way to go. Sometimes you may tired or boring. It wont grow as you dreamed. Many obstacles. But don’t give up. Only few people have smooth path to reach the top. All other face many difficulties while they grow their business.

Below are some little hits, how you keep your head up.
01.    Find your passion to your business.
02.    Make a list  of all reasons why you love your business, your products and services.
03.    Share your thoughts and story, why you became a entrepreneur. It will bring you big enthusiasm about yourself.
04.    Don’t stop your dreaming habit. Imagine how you and your business in another 5 years, 10 years. It will give you courage to achieve most difficult goals in your business.
05.    Read the stories of rich people, successful businessmen. There are enough inspirational books, blogs articles online freely available for everyone. Gain the benefits from those materials, Good strategies, thinking can be achieved though continuous learning.

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Select right web development company for your business

Now web site is must to any type of business, you may be in small or medium scale organization or large organization, it is better to have web site when your customers search you on the internet. However building a web site is not easy task and we need some expert knowledge to implement this project and it is an on - going project as well. It is an investment for the company. Some companies, especially large organizations maintain separate division for web site development and maintain it’s operations. However most of companies now out sourcing this project to external company due to various reasons such as internal division maintain is more costly than our sourcing, need to hire more experts to develop the web site and manage it. Other infrastructure like servers are additional cost to company.

Therefore most of companies, event large companies now out sourcing their web site development project to external companies. However finding a best matching web development company might be difficult. This article will help to find the right web development company and what are the main areas to be consider. If you have not selected right company, you could not achieve your target and it is wasting money as well.

01. Plan your basic requirement

Before go to service provider, your should understand your need well. You are the person who explain the need to web development company and they will develop the site according to your requirement. If you have them incomplete or wrong information, They may develop incomplete product for you.

02. Set your budget

Before finding a company to out- source your project you should know, how much you can afford for this investment. There are so many companies doing web development at different price range, careful for very low prices, they may fool you. Most probably, it may be an incomplete project

03. Start searching

Now start to search who is doing web development. Give high priority for local area people such as , if you are in Manchester, search for web development companies in Manchester area . Easy to negotiate and will understand your need and your target audience well. You can search through main search engines, like google, yahoo, or you can collect information from some referral sites like linkdin, facebook. List down most attractive vendors match to your needs.

04. Evaluate each vendor.

Careful evaluation will help you to find the best match to your needs, budget, time limit and other factors. If you have big list first short list them and evaluate. Otherwise you may not be able to take correct decision. It is better to consider positive and negative both factors.

05. Check their previous clients

This is not feasible all the time, but if you can get some feedback from previous clients, that will be big support to evaluate vendors.

06. Ask them the brief and proposal

You can ask short listed web development companies to send you small brief or proposal after you explain your need to them, then you can understand their professionalism for web development area and it will help you to select one company to hand over your project.

Web site is must to any company. Bespoke Web designing is recommended

Online, internet, web sites are now very common topics and everyone is interesting it. Any company in this world should have a web site. Because now, your customers may ask, what is your web site? Can I order through web site, Can I get all the information from your web site? Now no one ask you, whether you have a web site or an email? That was gone for history. Even you are a very small company it is better to have a web site. You may surprise 20 billion shoppers now online, they buy small groceries to land to cars through web site. Even doctors’ consultations are selling through online. In early days we thought to get the services from Service providers like doctors, lawyers, beauticians, we should visit the  service providers location. Now that was change completely. You can get their service to your home instantly. 

When you think about having a website for your web site, there are several options available. If you want to get common and basic website, there is a way to get it from some template driven web sites. Then there are so many web sites more similar to your one. Only content is different. But if you want unique web site to standing among others, you should develop your own web site. We called it bespoke web desiagning.  Bespoke web design help  you to create unique web site match to your corporate theme, colors and can integrate physical company  appearance to web site as well. Customers who come to your office or store, will feel the same when they visit to web site as well.
If you have low budget for website development, or no enough technical support, or you are hurry to go online and you are not worrying about your unique presence in online, then template driven sites or CMS( content management System) sites are the easy way to implement your web site. Only thing you have to do is to do needed content or information relating to your company and products you sell and update the content management system accordingly. 

But if you are more concern about your business presence on internet and line to aline all things together and you have some budget to spend, you can have bespoke web design to your site. This will help to build the credibility among your customers, because if your site and the other stuff wont match together customers may confused which one should believe. They believe what they experience first. That mean  website may to achieve the expected objectives. Therefore it is better to have you unique bespoke web site for your own. That’s why all big brands in the world have their own web site with match to company themes and gaining good revenue from online as well. 

Now you may think seriously, how to get bespoke web design for your company web site and how much should you spend for this project. Nowadays there are enough bespoke web deign companies in the world and your area as well. It is better to select local company. Then you can communicate effectively and can implement your need quickly. Most of companies offer web design consultations and suggest their recommendations. If you select local company, it is easy to negotiate and web design company may know about your customers well due to same area. My recommendation is, if you are based in Manchester, search for web designers in Manchester

Other than the uniqueness and individuality in bespoke web design, site quality, speed are the other main plus points I can highlighted. Cost is the negative point I can mention with compared to CMS sites. But I can guarantee, it is an investment, not just as cost for your company. Even though you need more technical knowledge, web design company will help secure you from this area always

Is Retargeting Ready to go Mainstream?

Alongside all of the coverage of the iPad, Apple and Google's growing war, and iPhones being left on bar stools, Google's launch in March of a retargeting capability from search into the content network felt comparatively ignored.
This is one of the important trends for search and display marketers of 2010. Many may not be using retargeting now (sorry, remarketing as Google calls it), but we'll look back on 2010 as the year this became a mainstream tactic. This should be the year most paid search and ad serving tool providers rushed to support retargeting, if they didn't offer it already.
Why? Three reasons: the recession, Google and the growing maturity of digital.
Tear Down the Digital Wall!
We all know display budgets have suffered from recessionary pressure over the last few years as brands cut budgets, looked for efficiencies, and in many cases stopped any activity that didn't generate a return in terms of direct acquisition.
Retargeting helps close the loop between search and display and knocks down some of the walls that have developed in the industry. Consumers don't perceive display and search silos – they go about their business on the Web, reading content, using Facebook, seeing ads, and then search when they're ready to start their journey to a purchase. They don't care about how we structure agency teams or brands allocate their budgets across channels or attribute sales.
Retargeting allows display and search budgets to work in a more complementary manner; not passively when post-campaign analysis is carried out and trends are spotted, but actively, with conscious decisions taken to retarget consumers based on search clicks during their research phase.
A Boost for the Google Content Network – and Paid Search Generics
Google entering this space is an obvious move for the company. Their revenues from the content network will increase if this works, and many advertisers have, despite Google's insistence to the opposite, found that the content network just doesn't work for them.
This could bring them back into the content fold. Once Google backs a marketing technique, agencies and many brands start questioning if it's something they should make a pillar of their strategy (to the frustration and relief of display and search people who have been shouting into the dark that this was the way to integrate disciplines for years).
Potentially, retargeting will also further underline the need to invest in generics term in paid search or as part of a natural search strategy. While often expensive and competitive, these terms many receive a boost as brands deliberately re-engage consumers "lost" after visiting a site via a generic term.
If a retargeted ad causes them to revisit the site and buy, when previously they may have not done so, future investment in a generic term can been justified and the cash involved made to work harder. This approach drives increased volumes and becomes a positive feedback loop feeding into the bottom line if managed efficiently.
Next time, we'll look at how digital is getting wiser, some third-party tools, and display's new best friend.