Some of the simple principles you follow when designing your high-street store are still valid for your website, your online store. One such important rule valid for both online and offline stores is that first impressions are lasting. How can you create a good first impression with your web site? Here are some great tips to create a lasting first impression for your web site.
First, you need to get a simple template with a professional look, and make sure this template is also appropriate for your industry and market. The main benefit of using a template is that they are easy to work with and allows you to modify images using software such as Photo Shop. And the other benefit is a template can give your web site a professional look by making your webpages consistent.
When your potential customers visit your website they are looking for more information about your products and services. People want to learn everything about a product or service before they actually decide to buy them. Customers are cautious when spending their hard earned money. Make sure you provide all the details your visitors are looking for. Make your website rich with informative content about your product or service.
Simple navigation is essential to make customer’s online experience a pleasant one. You may have experienced situations where you got a new department store and find yourself completely lost without a clue to find what you want. Make sure that doesn’t happen in your web site. Structure your website in a logical way and make your navigation simple as possible, so that the customers will find it easy to find their way around. Complex navigation can irritate your customers and they will not to proceed to make purchase.
Be careful when you use graphics in your website. Although graphics are supposed enhance the appearance of your website, big fancy flash designs can discourage the customers. Always try to keep the graphics at a minimal level and make them look professional. And you’d better not use them at all if they do not significantly improve the presentation of your product or service. Remember, graphics can considerably slow down your website. Fast loading web pages are essential to keep the customers in your website and now it’s important for SEO as well.
Avoid using extraordinary fonts and bright colors in your web design. Don’t forget you are running a business site, so you need to keep it perfect and professional at all times. Times Roman, Veranda, or Ariel are decent fonts to use. Size 12 font can be read quite easily by the average reader. Do not use colors and effects that can distract the customer from your products and sales message.
Most importantly, ensure your sales copy is compelling. This is crucial to achieve success in your business. Your sales copy must be personal, convincing and accurate. Make your websiteappealing and unforgettable. If your website is attractive enough your visitors will remember and return to your website. Give them a pleasurable online shopping experience, not only they will come back for more but also they will recommend your website to their family members and friends.
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