It is very unusual message I got today. i.e, Microsoft is paying back to their customers who use the search engine. This is not for all the people who use Live Search. Only people who do the searches and complete the transaction. How this work is
Consumers who do comparison shopping online through Live search and do the transaction, they can get rebate from the Microsoft, coz they have pay per action agreement with vendor and that money will give as rebate to customer who did the purchase.
This is not good news to search marketers, they cant earn anything. But if this strategy will work, they can focus on live search too. And searching buys, window shopping may not benefit from this
Why Microsoft decide to implement this typle of plan? According to them…..
"simplifying the tasks and rewarding the consumers and advertisers for their engagement in a major way.". aid Microsoft Chairman Bill Gates
Compared to last year they have lost their market share in search engine, that why they wanted people use Live search and get the experience and need advertisers to move from google to live search.
Here is full story
Microsoft Pays Public to Use Its Search Engine
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