This was debating theme in time to time. Some experts says, it is very hard to have loyal customers in online industry due to switching cost is very low or zero to customer, with one click, they can find another alternative or best supplier for their product or service. But some expert agreed with other side of story. They said, there is customer loyalty with online companies and even at high price customers tend to book with familiar supplier. Trust, confidence with product or service is very important and customer engagement came to play major role. To build and keep the brand awareness customer engagement is must. Email is one strategy and loyalty program is another best option. Personalization is very much important here when contacting customers through mails, no one like to have junk mails from any company which previously bought any thing. And if they getting a offer or content to match their needs, they will use it when need it.
This article show the role of email campaigns can play as a activity of customer engagement
No comments:
Post a Comment