Google has introduced new tool to advertisers called ad planning tool that advertisers measure their audience, I think Google is specially targeted for ad agency work with them, according to their pres release on adwords blogspot accounts holders have large no of accounts can gain from ad planner. We can get the best publisher list to open ads depending on the target audience. We have enter t our target audience and the sites that our audience already visits. Then ad planner will give other sites that target audience visit.
The idea was smart with current PPC rival. We do not wast our money on putting ads on unwanted sites.
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