Dailymotion - share your videos

Web 2.0, social media, connecting people, so many words come to my mind, when I visit to Dailymotion site. As all know it is now getting more popular among people as Video sharing web site, similar as YouTube. This company based in Paris, france. This site was started one month early than youTube. I saw several article says now they are getting more than 16000 new videos daily and page views more than 26 million a day. Alexa index ranked this site in 38 place.

How marketers can use this video sites to promote their brands or products?

Smart marketers now already using this social media sites to create brand awareness and use as a communication channel. Coz some expert already predicted that search engine may not be the future way to get information, people visits to sites and collect information and get other colleague’s idea about their decisions or searching’s

Official Content feature

This the formal way to use Dailymotion video sharing facility to promote brands by marketers. Companies can create videos relating to their brands, products, new product introduction, promotional campaigns and up load to this section by obeying the terms & conditions there. All the videos submit under Officla content facility banded with “Offical content” logo.

You don’t need to pay, it is free and need to join Official Content partners program.

Dailymotion noted that all members can enjoy below benefits by joining as Offical content partner with them

• increased account visibility as an “Official User”
• increased video visibility thanks to the “OfficialContent” overlay affixed to each of your video’s thumbnail previews
• a custom profile skin made to your specifications

viral effect is the most powerful tool in social media now. Marketers can create some funny/comedy videos to get others attention and indirectly add the branding or product features to the videos, if people like and enjoy it, they will spread it to others very soon.

High Definition ( HD)

They have separate section to the highest quality video and this section is one of the most attractive section on site. See some HD videos in Dailymotion

Contest in Dailymotion

This is another way to have a buzz in video world to marketers. As I said earlier, we can create funny/ comedy or timely videos and submit to contest, if you become a winner, no matter, you will get thousands and thousands view and get registered to people’s mind.