Somehow Google seems to have come out on top again, landing a search deal with Yahoo that by some estimates could boost its revenue by $1 billion—and may leave some advertisers footing larger sums for their keyword buys.
The near-universal prediction from search-engine marketers is the largest player in search, both by audience and ad spending, is set to get bigger, thanks to a 10-year deal that will have it serving search ads on the No. 2 player’s queries.
Already Google’s numbers are impressive: eMarketer pegs its 2008 share of net search-ad dollars at 76.4% to Yahoo’s 7.3%. And the research firm said Google’s gross search-ad revenue—the total Google brings in before it pays out revenue to its affiliate partners, such as Ask and AOL—is 90%. From a search traffic-share standpoint, ComScore reports Google hit 61.6% in April while Yahoo and Microsoft nabbed 20.4% and 9.1%, respectively.
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