Raul Vazquez President and CEO of Walmart.com has shared some valuable information as 4 principles of Walmart merchandising ( online) at Shop org’s Online Merchandising Workshop
Below are the 4 Principles that they apply to online merchandising and the results is tremendous as Raul noted
Value: When visitors arrive to a page, immediately they must see the value that page offer to viewer.
Assortment – Highlight the best and then show the rest of their wide assortment.
Easy – Everything about the experience must be easy. They want it to be easy to find and easy to buy. Raul showed examples of all the efforts they make to keep their categorization consistent and improve internal search.
Content – Have great product info, multiples images, etc. He spoke about the value of Rating & Reviews and the importance of showing product availability across channels.
Still simplicity is playing key role and continuous improvement is must in online merchnadising
No comments:
Post a Comment